The business grew.
The brand didn’t.
A recorded teardown of your brand. Fifteen minutes. What I’d fix and what I’d do first. Free, back within 48 hours, no call needed.
A recorded teardown of your actual brand. Not a template. Not a scorecard. Me, looking at your business the way I look at a client’s.
Where the brand is costing you
Positioning, message, presentation. The gaps between what the business is and what the market sees.
What I’d fix first
In order. Most brand problems are sequence problems: the wrong thing fixed first.
What to ignore
Half of what gets sold to founders doesn’t move anything. I’ll tell you which half.
WHO THIS IS FOR.
Founder-led businesses doing roughly $1M to $20M, and funded startups building the brand from day one. Either way, you’ve built something real. The product is good, the backing is serious, and the brand doesn’t match what the business is becoming.
Not for pre-revenue startups, logo shoppers, or agencies.
WHY IT’S FREE.
Because some of these turn into paid work. Most don’t. Either way, you keep the teardown and everything in it. Twenty five years in, I’d rather show you how I think than tell you.
The work is the pitch.
25 years across brand strategy, advertising, creative direction and design. The systems behind Rockcote, the eight Maroochydore development, and multi-venue hospitality groups.
I record five of these a week, personally.
SEND ME THE BUSINESS.
Recorded within 48 hours of the next open slot. No newsletter. No sequence. Just the teardown.
Not a forms person? Email me at [email protected] and I’ll get straight back to you.