Wayfinding for eight Maroochydore

We carried the brand language across the site with custom signage and wayfinding. A large illuminated logo floats between timber, corten steel and glass at the building’s main entrance. A subtle black entry plaque sits mounted on dark grey Crosscut Rock Tile, designed to feel architectural, not ornamental.

The visual system picks up cues from the internal lighting, lines and directional flow informed the placement and angles used in signage and directional elements. Typography, materials, and motion pathways all play a role in guiding people smoothly through the space.

This is branding that lives in the real world, designed to be noticed without being loud.

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