eight Maroochydore identity development, Maroochydore Sunshine Coast

Identity development for eight Maroochydore located at 8 Maroochydore, Road, Maroochydore, Sunshine Coast.

We focused on simplicity, symbolism, and architectural alignment. Hired by Bryant Property Group to work in collaboration with Oge Group Architects, I was engaged to produce both the brand identity and full wayfinding system.

The project called for a refined typographic logo with a directional accent line, referencing the angles used in the building’s design. The brand needed to feel timeless and functional, but not corporate. It was built for a high-end mixed-use development including office space, food and coffee drive-thru, and a rooftop bar. This identity needed to live confidently across stone, steel, and glass.

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