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Queensland Regional Innovation Benchmark Identity
Work:
Client:
University of the Sunshine Coast
Identity development for QRIB. QRIB is a Queensland networking initiative connecting businesses and communities across the state. Our team developed a brand identity that captures their values and mission while setting them apart.
The logo symbolises networking, diversity, and the regional hubs of Queensland. Its interconnecting shapes represent the connections QRIB fosters, while the vibrant colours reflect the diversity and energy of the business community.
To ensure a cohesive brand presence, we created a complete visual identity system, including guidelines for typography, colour palettes, and graphic elements. This system keeps QRIB’s message consistent across print, digital, and social media.