Rockcote Packaging Design System

Rockcote is known for its commitment to sustainable, Australian-made renders, textures, and paints. Our task was to redesign their packaging system to reflect that same level of quality, care, and innovation across every tub, bag and bucket.

This wasn’t just a facelift. It was a strategic overhaul.

We streamlined over 60+ SKUs into a clean, cohesive system, making it easier for tradies, stockists, and suppliers to identify products quickly and confidently. Every label had to work hard, balancing technical specs, application instructions, compliance info, and branding.

What we delivered:

• A unified visual system across product categories
• Clear hierarchy of information for easy readability
• Colour-coded bands for quick product recognition
• Durable, print-friendly design that holds up on site

It’s design that respects the product, the people using it and the brand behind it.