Indian Restaurant Branding & Design System
Work:
Client:
Thali Dhaba
Thali Dhaba is a new restaurant in Maroochydore serving authentic Indian/Pakistani Thali meals, hearty platters with a variety of dishes. Inspired by traditional roadside Dhabas, we’ve blended classic flavours with a modern setting for a unique dining experience.
We crafted a bold, playful brand identity, using bright patterns that reflect the diversity of a Thali meal. Given creative freedom, we designed a look that’s fun, inviting, and memorable. To capture that satisfied feeling after a great meal, we created a blissed-out emoticon with the tagline “Feeling Satisfied.”
We delivered a complete brand package, including brand strategy, visual identity, menus, website, shop fit-out, advertising, marketing, and signage.
Our goal? To make Thali Dhaba a go-to spot for Indian/Pakistani food on the Sunshine Coast and create a brand that customers instantly connect with.
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