It depends on scope. The number of touchpoints, the complexity of the system and how far the rollout needs to reach all affect the investment. We talk through that in the first call before anything gets committed to.
A brand is how a business is seen, understood and remembered.
Done properly it compounds. Every touchpoint reinforces the last. People recognise the brand before they read the name. They trust it before they have been given a reason to.
Tiamco builds brands for businesses that are growing, launching or evolving. Every project follows the same sequence. Strategy first. Then the creative expression that brings it to life. Then the system that makes every customer touchpoint consistent.
BRANDING.
Starting from scratch means getting it right from day one.
You have a vision for where the business is going. We take that vision, test it against strategy and build it into a brand that reflects where you are headed, not just where you are today.
REBRANDING.
Most rebrands are not triggered by a logo that looks bad. They are triggered by a business that has moved.
New markets. New audience. A product that has evolved past the brand built to launch it. When the business has changed and the brand has not caught up, everything starts to feel misaligned. We fix that. Strategic reset, new creative direction, full rollout.
STRATEGY.
Before anything gets designed we need to know what is actually true.
What the brand stands for. Who it is for. What it needs to communicate and why. We test every assumption. We get clear on the positioning before a single visual decision gets made.
Strategy is not a document that gets filed away. It is the foundation every creative decision gets tested against.
IDENTITY.
The identity is the creative expression of the strategy.
We explore widely before we narrow. The identity has to be distinctive. It has to own something in the market. It has to stop people.
Logo and mark. Typography system. Colour architecture. Image and photography direction. Tone of voice. Layout principles. Each one is a decision. Each decision connects back to the strategy.
ASSETS AND ROLLOUT.
A brand is only as good as its execution.
We build out the complete asset system and production-ready documentation so the brand works consistently across every environment it touches.
Environmental and signage.
The brand in physical space. Shopfronts, interiors, wayfinding, precincts.
I also manage the production. Printers, signwriters, fabricators and photographers, held for years, briefed by me, not by you.
Digital and web.
How the brand performs on screen. Websites, social, digital platforms.
Packaging.
Product packaging, retail and distribution-ready design.
Print.
Stationery, collateral, publications.
Content.
Visual and written content direction that keeps the brand consistent across channels.
Everything is documented.
Everything is production-ready. Your team can execute without second-guessing.
ONGOING BRAND DIRECTION.
Most clients stay on after the build.
New collateral, campaigns, packaging, signage, web, supplier management. Someone senior making the brand calls as they come up, without hiring a marketing manager or briefing an agency every time. Monthly, scaled to what the business produces.
TRUSTED BY
Every brand project starts with a conversation.
We work out what you need, what it involves and whether we are the right fit.
Branding case studies
Multi Venue Hospitality Brand System
Multi Venue Hospitality Brand System
Rockcote Brand System
Rockcote Brand System
eight Maroochydore Brand and Wayfinding System
eight Maroochydore Brand and Wayfinding System
Living Smart
Living Smart
Fornido Construction Web Design and Development
Fornido Construction Web Design and Development
Leela Indian Restaurant Branding
Leela Indian Restaurant Branding
Le Blank Art Gallery
Le Blank Art Gallery
“Tiamco are the branding gurus you've been searching for! I have used them for my latest venue and I couldn't be happier. Strong knowledge of his profession, fast progress and great communication.”
Janice KuzFlinders Lane, Wine & Nine, Nines, Ninth Street
“Tiamco is always amazing to work with, he redesigned all of our packaging and took our brand to the next level.”
Jess HLove My Earth & Greensmith Grocers
“People have said that my campaign material is the best they have ever seen. Thank you!”
Tom WegenerTom Wegener Surfboards, Wegener Tool Co
FAQ
Do you work with full brand systems or just logos?
Always full systems. A logo without the strategy and system behind it is just a graphic. We build the complete brand.
How long does a typical branding project take?
Ideally, a standard branding project runs six to eight weeks. Rebrands with complex rollouts take longer. We map that out at the start so there are no surprises.
Do you build websites as part of branding?
Yes, where it makes sense. Website and UI work is handled as part of the brand system and delivered through our web and digital services.
Do you work with businesses outside the Sunshine Coast?
Yes. Most of our clients are based on the Sunshine Coast or in Queensland but we work nationally.
Which is right for me: Branding, Rebranding or Brand Identity?
If you are starting from scratch, branding. If the business has moved and the brand has not kept up, rebranding. If the strategy is sound but the visual and verbal expression needs a rebuild, brand identity. Not sure? Book a call and we will work it out.
What do you need from us to start?
Nothing formal. Come with a clear sense of where the business is going and what you want the brand to do. We start with a brand intake form, a discovery session and some research.