Maroochy Music and Visual Arts Festival (MMVAF)

MMVAF, a boutique festival held on the picturesque grounds of an old golf park oasis in the middle of Maroochydore, Sunshine Coast, offers the perfect balance of music and visual arts. This year's headline included Matt Corby, Peking Duk, Allday and George Maple.

It was great to work on the design work for MMVAF, which consisted of a roll-out of hero illustrations from We Buy Your Kids (wbyk.com.au). Using the hero illustration, we developed a suite of marketing, advertising, promotional, and signage materials that created a consistently strong identity for the brand.

The hero illustration served as the centerpiece of the visual identity, with its bold, eye-catching design capturing the festival's fun, creative, and eclectic spirit. The illustration was then incorporated into all promotional materials, including posters, flyers, social media graphics, and signage.

We worked closely with MMVAF to ensure that the visual identity was consistent across all mediums and accurately reflected the festival's unique personality and style. The result was a visually engaging and memorable brand identity that helped to promote the festival and attract attendees.

www.mmvaf.com